NY Times Conversations

A very nice way to promote your own brand, have celebs talk about your brand and product and make them tell everybody how important it is in their daily life. You have to have a very strong brand to have the number of celebs talk about you (or a lot of money to pay them to do so).

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They made a Youtube channel to have even more celebs talking. They also developed a proper widget.  I’m not a widget fan, far from that, but the widget and the whole campaign make complete sens!!

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