Adidas TV … or better Hulu TV

Adidas.tv will not be available on the Adidas domain but they will partner up with Hulu. Some leassons were learned from the Bud.tv failure. They approach it as a social media hub and save some money develoment of the video player and social spreadability tools as well as hosting.

The statement of Adidas is: “The point is less about getting people to the site,” said Stein. “It’s more about getting the content to the people.”

Adidas TV

The positive points are:

  • The quality of the content is nice
  • There is a lot of it
  • There are multiple ways to spread the content
  • The MyTV part is interesting
  • The intergration in the rest of the site is nice

The negative points are:

  • Hulu is very American and thus not very known in EU
  • Hulu is slow in EU
  • The Subscription for MyTV is long (not sure what the drop off rate will be, but I guess this might be a blocking point for many people)
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