GE Ecomagination: GE goes green (as well)

The site shows everbody in what areas GE is implicated to preserve the planet.

GE Ecomagination

The positive points of the site are:

  • The site looks nice,
  • The navigation is soft and smooth
  • The figures make it look real
  • The webdesign looks good

The negative points:

  • There is n ot much you can learn
  • 3 figures added to an images, doesn’t make it credible
  • They link back to the corporate site that is way too corporate
  • What’s the strategy or is it just another greenwashing site?

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