Some time ago I mentioned the creation of the Monty Python youtube channel. Well, since then, the sales generated an increase in sales of 23 000%. The Youtube channel was part of the “Purely Entertaining” section, but with those figures and take out (sales conversion, If only we could do the same and increase sales but that amount, only by launching our new site) the subject gets lifted up into the Internet section.
BTW, the Youtube channel by itself didn’t do this. There was a plan of viral spreading and the fact that Monthy Python is extremely funny and timeless, helps