Domino’s Pizza: fired because of Youtube

Fired because of Youtube: we already heard about people getting fired based on images or status updates on FB, but this is quite new. Some employees of Dominos Pizza posted some videos on Youtube of them playing with the food they were preparing @ Domino’s Pizza or here.

How dumb can you be!!! Domino’s Pizza got a lot of complaints and basically, a very silly video caused a lot of harm to the brand. The CEO decided to post an excuse video on youtube. The fact that he only had 600 K views shows that it wasn’t the most successful action ever.

A good summary of the situation can be found on ReadWriteWeb.

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2 thoughts on “Domino’s Pizza: fired because of Youtube

  1. Pingback: 2009 in viral videos « Talk Digital

  2. Pingback: Domino’s Pizza : from Social Media disaster to best practice « Talk Digital

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