Goldman Sachs: how to respond to critisism … or not to

A very good example of a very bad way to engage with external influencers.


Goldman Sachs started a lawsuit against a guy that started a blog against them. Apparently they didn’t win it. The effect even has an opposite effect since the site got even more known then it was before. A big “YOU LOOSE” to GS.

This shows the importance of a good e-influence management and the right answer / approach to the right target. You have to fight with the same means as your potential attacker, not handle like the arrogant, rich muiltinational … Our friends from Equancy & Co are good at this kind of consultancy, so feel free.

I wonder what this means in terms of traffic increase for the guy’s blog.


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