Audemars Piguet

Audemars Piguet, a luxury brand, just managed to get their hands on their Domain Name. The domain was squatted by someone who used it to sell copies of the products online. After 6 years of procedure and 8 months of negotiation with the owner (they don’t mention the price they paid for it).

They relaunched their web strategy with a nice site and an attempt to Social media with the Youtube channel. A pitty that they forgot SEO on all other pages than the homepage.


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