Ford’s Social Media attempts

I found a presentation from the agency Wunderman explaining to the world that what they did for Ford Fiesta was groundbreaking and innovative.

All well, but the figures were clearly put together by the agency itself (isn’t that a “judge and jury”-ish problem we see very often?Not very objective!). the funny thing is that we don’t see the initial objectives. What did they sell to the client in the first place?

I’m quite sceptical about those figures and the results (150 blogs means 1 million people?), and I would like to know the exact ROI and the ROE (return on engagement). This is a clear case of where Equancy could be a better and more objective judge on the subject!


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