Look at this! Disney is undergoing a complete makeover just for me!Vodpod videos no longer available.
A really interesting campaign by Vanksen! It’s not new but I haven’t seen it before. The aim is to create a buzz around the celebration of the 2 Disney parks in the US.
They sent a personalized video to all employees (35 000) and the buzz went on from that point. They claim to have wonderful results in viral figures and in an uplift of sales, but I can’t find any real figures to prove this.