Heineken again … unfortunately starring Snoop and Eva

Here is a new big budget commercial from Heineken. The commercial is definitely for the US market and this for 3 reasons:

  1. The use of a big star (Eva Longoria) is not needed in Europe; Heineken is a star on itself!
  2. The association with basketball is not very common for Europe, especially since they are more into football here and Basketball is not very popular (except the NBA)
  3. Last but not least, they are promoting a LIGHT beer ?????? WTF, just drink normal beer guys, it’s not the beer that makes you big …

The making of is quite dull and long. There are some nice quotes though, namely:

  • She considers herself as an upgrade, nice way of seeing things
  • She likes Barcelona because Thierry Henry is playing there … that’s a reference!
  • She knows everything about Tennis because she knows Federer and Nadal

The fact that Heineken took Eva as a star, makes the film also quite viral in Europe as well, since Desperate Housewives is a big success over here and she’s married to Tony Parker, one of the biggest sports stars in France.

The next one is not really a commercial, but a really nice spoof from Snoop Dog. have a look and judge for yourself. I think it’s really funny

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One thought on “Heineken again … unfortunately starring Snoop and Eva

  1. Pingback: Blog Article and Video about  Heineken again … unfortunately starring Snoop and Eva « Talk Digital - Eva Longoria

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