It seems that, with the New Year, the automotive industry has some fresh cash to invest in marketing. here are 2 brands that kick off the year in style!
Audi comes up with quite a controversial video of a guy who’s trying to commit suicide in his car.
Audi obviously denies they have created this add and they even took it off Youtube. It seems quite well done to be a spoof to me. In the meantime a lot of people saw the video and the message of clean diesel came through as well …
Peugeot has even more money to spend. They launched their new identity with a very nice video telling the Peugeot story in a minute.
They also launched a Motion & Emotion website with plenty of content that is easily exportable.