That Lego isn’t just a game for kids is known since a long time. Even full grown adults and responsible people are completely fan of the little bricks.
Lego now comes up with a Social Media platform that is meant to inspire people.
“We hope to motivate people to recognize, embrace, share and yes, chase, those unpredictable but powerful light bulb moments in life when things just CLICK,” said Michael McNally, brand relations director at LEGO Systems, Inc. “Exploring your imagination from a young age, daring to realize your ideas, creating stories and uses for what you create, solving problems that no one knew existed – this is the stuff of LEGO play, and is exactly what leads to a lifetime of CLICK moments.”
They created a quite impressive short film for the launch as well:
On top of that, there is a very funny (but rather pointless) iPhone App where you can Legofy your own picture. It’s a pitty you can’t upload the images straight to the site. Here’s mine:
Here’s a little bonus:
Lately, James May, presenter of the famous BBC TV show Top Gear, built a fully functional Lego house.