Visa revisits “where the hell is Matt” … again

I just surfed into a new Visa ad, where they stress their partnership with FIFA for the next world cup in South Africa. While watching the ad, I had a sort of “déjà vu”. Have a look at the ad first:

This ad makes me think about the “where the hell is Matt” video (see my post back in 2008). A quick recap of the concept: A guy called Matt Harding travelled around the world to perform the same dace everywhere. The video was a huge viral success.  Here is the original viral video:

After the success of this video, he did the same tour again but this time he was sponsored by big brands. The success was even bigger with over 26 million views today:

And guess who was one of the sponsors back at that time? You can imagine … Visa. He even did a real commercial for them on his tour:

BONUS: I don’t want you to miss out on a really nice spoof of the ad:

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