Youtube under the loop

Youtube announced last week that every minute 24H of video is uploaded on the site. This is 4 hours more than last year.


Not so long before that, Sysomos (a company specialized in Business Intelligence for Social Media) conducted an intensive study on the use of Youtube. You can find the full study here but here are some facts that I thought were quite interesting:

  • There is no clear correlation between the rating of the video on YouTube and how often it is viewed.
  • Videos with a rating more than 4 out of 5 usually have fewer views than those with medium rating score between 2 to 3.
  • Average length of a YouTube video is 4 minutes and 12 seconds.
  • The average number of views for the YouTube videos we analyzed is 99,160.

The most popular categories of videos were:


In terms of demographics this means:


Some things to mention is that they analyzed 2,5 million videos from July till December 2009. You can read the whole study here. Here is a video of one of the first Youtube stars:


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