Tiger Woods and the Kate-Moss-effect

Tiger Woods is taking part to his first tournament after the adultery episode. For this occasion, Nike came up with a very interesting ad that went around planet digital in no time.

The video has nearly 2 million views in 2 days. Seems like Tiger has still some marketing value, which will certainly please Nike who spend around 40 million dollars per year on the deal with Tiger Woods and either, they kept believing in him or they had a very strong contract they couldn’t get out of (some stopped their partnership with the golf player, like Accenture, AT&T or Gatorade, others limited his marketing presence like Gillette and Tag Heuer).

I wonder if the Kate Moss-effect will work for him as well. Kate Moss got caught putting some white powder in her noose and her partners dropped her, but she came back stronger after the scandal and she’s still worth her dollars in the marketing world. One thing is sure, his reputation rebounds big time after his press conference on Monday (via Sysomos). I guess his manager’s phone will be ringing soon with some nice new deals that will keep him on track to become the first billion dollar athlete.

Here is the press conference video:

Media_httpgetsocialse_jdkea
Media_httpgetsocialse_xbatx

Advertisements

One thought on “Tiger Woods and the Kate-Moss-effect

  1. Tweets that mention Tiger Woods and the Kate-Moss-effect « Talk Digital -- Topsy.com on said:

    […] This post was mentioned on Twitter by stijnjacobs, Talk Digital. Talk Digital said: Tiger Woods and the Kate-Moss-effect http://bit.ly/aoMtSg […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s