Tiger Woods is taking part to his first tournament after the adultery episode. For this occasion, Nike came up with a very interesting ad that went around planet digital in no time.
The video has nearly 2 million views in 2 days. Seems like Tiger has still some marketing value, which will certainly please Nike who spend around 40 million dollars per year on the deal with Tiger Woods and either, they kept believing in him or they had a very strong contract they couldn’t get out of (some stopped their partnership with the golf player, like Accenture, AT&T or Gatorade, others limited his marketing presence like Gillette and Tag Heuer).
I wonder if the Kate Moss-effect will work for him as well. Kate Moss got caught putting some white powder in her noose and her partners dropped her, but she came back stronger after the scandal and she’s still worth her dollars in the marketing world. One thing is sure, his reputation rebounds big time after his press conference on Monday (via Sysomos). I guess his manager’s phone will be ringing soon with some nice new deals that will keep him on track to become the first billion dollar athlete.
Here is the press conference video: