NIKE Football – Write the future

Impressive ad with mindblowing results. Visible Measures even mentions it being a record braking ad in terms of viral. The current counter tells us that the official video has been seen over 10 million times.

On the other hands, with the number of stars in the video, it’s quite easy (just joking). The great thing is that Nike really played the game cross-sports with cameos from Federer, Kobe, Homer Simpson, …

One mistake though, Ronaldinho, who will not be playing during the world cup as he hasn’t been selected, is one of the key elements of the campaign … Apparently the power of the team manager is still more powerful than the power of the main sponsor … luckily. It used to be different, remember the Ronaldo affair in the World Cup Final in 1998?


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