Facebook’s Coal Problem – Greenpeace picks the wrong battle

Everybody seems to be loving the latest Greenpeace viral video, where they treat Zuc as a silly nerd who f**** up the planet with Facebook.

Ok the film is funny and there are certainly a lot of true facts concerning the environmental problem of the servers they are using, but for most of the target audience couldn’t care less. It will not retain them from using Facebook on a daily basis.

Something that would be quite interesting is to know how big the environmental disaster is Greenpeace caused by creating and sending this video around? I picked it up on several occasions on Facebook …


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