Really nice campaign for a really shitty drink that some of you call beer, but as a genuine Belgian, I can’t accept this definition of this yellow liquid. But anyway, that’s not the reason for this post. The campaign is really interesting and makes use of the the different tools:
- Facebook Connect. It’s still not at the level of the Nissan Juke site, but it’s well done.
- Youtube: It’s not as good as the Tipp Ex campaign, and it seems a bit fake, but it’s nice
- Twitter: the link on Twitter is quite basic and not so funky, but it’s there
So basically, it’s an interesting campaign, but there is some frustration since they could have done it even better. But this is just my feeling!