T-Mobile Royal Wedding

I know it’s old news, but for some strange reason I never watched it till the end (well the strange reason might also be because I have a job …)

T-Mobile didn’t come up with a flashmob this time. The flashmob wasn’t invented by them, but they copied it better than any other brand. This time it’s quite a similar approach, nothing new, no innovation since it’s a copy paste of the “JK Wedding Entrance Dance” nearly 2 years ago, that made up to 65 million views on Youtube. The thing with T-Mobile is that, due to the lack of creativity, they manage to exploit and explode a concept at it’s best.

Here is the famous “JK Wedding Entrance Dance” video:

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