I don’t know exactly why but I think this study is really pertinent … Just joking!
The real idea behind the study is because everybody is always shouting around on the performance of the clubs performance in terms of number of fans. But in the end, isn’t social media their to create interactions and to engage with the fans?
Since sports was social before social media even existed! It should be the ideal place to share and interact. Some clubs still didn’t get that and think that they’ve done the job by plugging their website’s RSS feed on their fan page and their popularity will do the rest.
After all I don’t know their strategy neither their ambition nor the level of investment they want to put in social media, but we are there to listen and help out if needed.