This is really the most interesting and funny new thing these days. Well it’s not that new any more but still newer than the ones we already knew. They have created a need that didn’t really exist and found a place between Facebook, Twitter and Tumblr. It’s a but of all that, but still different!
Brands haven’t really exploited the network fully. Appart from Red Bull and Playboy, no real brand was able to embrace instagr.am. Unless you have other examples of brand success stories. Guess it will come soon.