Not sure if you know the feeling that you run into an article / blog post and you realize that it says exactly what you are trying to say for quite some time. That moment, you feel some sort of relief because you know that out there, there are other persons that are as intelligent and smart as you are. Finally !!!! (It’s a joke for those who didn’t get that). I had this feeling when I read the post on Going Social Now the other day.
The post talks about the fact that Facebook is infected by the “microsite disease” by most marketers. The post covers the topic in 10 signs that show that you’re infected. Here they are: Continue reading →
It seems like the big soft drink brands aren’t only fighting a battle in sales, but also in the social media sphere… and they are doing it with a different approach.
Vitamin Water (Coca-Cola) let’s you decide
The first brand to kick off the hostilities was Vitamin Water (part of Coca-Cola). They used the social media sphere, or better Facebook, create a new drink. The competition was 3-fold. Competitors had to:
Define new flavors: users could generate buzz around their favorite flavor (from a list of 10 flavors developed by Vitamin Water)
Design the packaging: after the selection of the flavor, the users could create their own packaging through a Facebook app and the final winners were selected by a panel of experts
Invent a name: while creating the packaging, the users could also come up with a name The winner, a certain Sarah from Illinois who won $5,000, came up with a very appropriate name “Connect”
I think it’s a great campaign; it’s creative, innovative and daring. It’s a pity it didn’t get more attention and isn’t that popular (648 fans on FB is not exactly a success, even if they have over 21 000 fans on Skyrock).