Nike Football opens World Cup 2014 war …

Nike just opened the World Cup war and they decided to give it a big kick from the start …

Here are a couple of thoughts:

  • The video has a lot of stars in it, but in general is a bit long and thus a bit boring. Apparently the zillion viewers online don’t all think this way.
  • There is no further social engagement that comes out of the video. They used to do this a lot better (remember the Superfly campaign?). Is this still coming?
  • In this team of absolute Superstars, there 2 stars with the same nationality … and they are both BELGIAN

Let’s sit back and wait for the next brand to shoot … and in the meantime GO #BelgianRedDevils …