Nike Football opens World Cup 2014 war …

Nike just opened the World Cup war and they decided to give it a big kick from the start …

Here are a couple of thoughts:

  • The video has a lot of stars in it, but in general is a bit long and thus a bit boring. Apparently the zillion viewers online don’t all think this way.
  • There is no further social engagement that comes out of the video. They used to do this a lot better (remember the Superfly campaign?). Is this still coming?
  • In this team of absolute Superstars, there 2 stars with the same nationality … and they are both BELGIAN

Let’s sit back and wait for the next brand to shoot … and in the meantime GO #BelgianRedDevils …

Advertisements

Pep Guardiola’s Gladiators

Better too late than never! All football fans will probably have heard about the film Pep Guardiola made with a friend journalist. If not here is the story:

Just before the Champions league final between Barcelona and Manchester United. The Barcelona’s trainer turned off the lights and played this film. He didn’t say anything and after the film he sent his players on the pitch. The result is known (Barcelona won and ManU was invisible). The films is some sort of remake of Gladiator, with some great plays of most of the players.He then put the film on Youtube so everybody could watch it!

Youtube Channels best practises

Being successful on YouTube with a proper Channel is nearly as difficult as having a decent Social Media strategy. That’s probably the reason why there aren’t that many best practices around.

Most companies have a similar approach to YouTube as they have on Social Media, they tend to prefer campaign based activities rather than a long term strategy and presence.

Continue reading

Nike, Coke, Microsoft … all fail to make Facebook Apps work

Nike, Coca-Cola, Microsoft … can be considered as marketing giants? The article in Adweek tells that even they are not able to generate some success on Facebook. The article states some reasons like:

  1. Little worthwhile interactivity and are overly branded
  2. One-off experiments, tied to a launch-and-forget campaign approach
  3. Relying on “viral” distribution rather than buying media

An interesting quote from the sales guy at Facebook is:

“We find that if a brand builds an application as their social strategy and not as a tactic that contributes to their overall strategy, then more than likely they won’t see good results,”

Point taken, but if those brands can’t make it work, what’s the value of Facebook (I guess Twitter had it right by declining the offer from Facebook)

  • Nike, Coca-Cola, Microsoft … can be considered as marketing giants? The following article tells that even they are not able to generate some success on Facebook. The article states some reasons like:
    1. little worthwhile interactivity and are overly branded
    2. one-off experiments, tied to a launch-and-forget campaign approach
    3. relying on “viral” distribution rather than buying media

Point taken, but if those brands can’t make it work, what’s the value of Facebook (I guess Twitter had it right