Social Media in 2013

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Social media in 2013

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Youtube under the loop

Youtube announced last week that every minute 24H of video is uploaded on the site. This is 4 hours more than last year.

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Not so long before that, Sysomos (a company specialized in Business Intelligence for Social Media) conducted an intensive study on the use of Youtube. You can find the full study here but here are some facts that I thought were quite interesting: Continue reading

Super Bowl 2010 and the impact on the web.

The Super bowl is comparable to the Champions League final here in Europe, except that it’s not about our “soccer” but about their dull and boring “football”. As the game has interruptions about every 30 seconds, they have some space for advertising. 47 minutes, 50 seconds of advertising messages to be exact and there were 41 advertisers that brought 66 different messages (Source: Kantar Media via Adweek). The Dot-coms were the biggest Category of advertisers this year with 5 mins and 43 secs, followed by beer and cars.

This year was a big hit with the biggest ever audience for the event, with 106,5 million viewers in the US (the worldwide audience is estimated at 1 billion). It is also the most expensive place to buy media with an average of 2;5 million $ per 30 sec (less than last year where it was around 3 million $). Of those 106,5 million, 12% was surfing on the web while watching the game (Source: Nielsen). Therefore a lot of brands linked their campaign back to other online activities with websites, digital campaign and social media links. The Super Bowl even created a dedicated Youtube channel where you can vote for the best ads. If you have some time to spend, feel free to browse through the different ads.

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The Social Web visualized

It’s always complicated to explain to people how big the social web is today and what the penetration rate there is per activity. It’s always some sort of compilation of figures from different sources that are more or less up to date.

Until now!

The below images gives a clear and visual insight of the state of today’s Social Web Involvement.

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facebook is still growing, but figures aren’t everything

350 million

Facebook has officially more than 350 million users now, which means that they have a constant growth over time. The below chart indicates the various steps they made to get that far. The question is now, where will it end …? Everybody has all his relatives on the network now, mum, dad, brothers, sisters, nephews and nieces … even the kids are online! Who else can join the club? Maybe cats and dogs, although some of them are on it as well …

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